Why SEO is Preferred over PPC?

Both the SEO and PPC are the important strategies of digital marketing that helps you in enhancing the sales of your business and helps you in increasing the growth of your company. But when we talk about preference, then we find that SEO services is more preferred over PPC. The reason behind this is that the traffic coming from SEO is free. Along with this, there are various other reasons that show that SEO is preferred more over PPC.

Some of these reasons are mentioned below:

• With the help of SEO, if your website is optimized for the search engines, then you will be able to get first page positions. But in the case of PPC, you can get your ad on the first page by paying a higher cost per click.
• When we talk about cost, then the cost of SEO is indirect in which you cannot pay to get to the first page. But when we talk about PPC, then, in that case, you need to pay when people click on your ad. In order to calculate how much amount you can pay, you can use the Google keyword planner tool that helps you in calculating the amount.
• When we talk about traffic, then, in case of SEO, organic traffic is continuous as long as you are ranking in one of the top positions. But in the case of PPC, the ads of it can get more click but, in that case, you must pay for each click. The more you will pay, the more the clicks will come.
• When we talk about long term results, then in case of SEO, the businesses with smaller budgets get more long term results. But in the case of PPC, it is ideal for those businesses that have larger budgets but wants immediate results.
• One of the major reasons that show that SEO is more preferred as compared to PPC is that the organic searches will not stop even if you stop spending money on it. It provides you an opportunity to spend less while still being visible in the organic results.
• When we talk about return on investment, then in organic search results can provide some improvements in your return on investments as compared to the traditional and old forms of paid advertisements. But in the case of PPC, it provides fewer improvements in your return on investments.
• With the help of SEO strategy, you will be able to increase brand awareness on the top search engine result pages whereas, in the case of PPC, brand awareness will be increased slowly as compared to SEO.

If you are looking for both these services and want to increase the growth of your business, then we are here with Story Webnet that helps you in providing the best seo services in India. We help you in enhancing your website to increase the visibility of your products and services. Our team member is always stays updated to the latest technology due to which they provide you their best seo services so that you will get the latest strategies.